Students learn the technical basics of media design. They develop design concepts and are able to implement them practically in the context of simple tasks, taking usability and user experience into account when designing user interfaces.
The students become acquainted with the theoretical foundations of media design. This includes knowledge about creativity techniques, design rules and gestalt principles, systems of organisation, micro- and macro typography, colour theory, logos/pictograms/icons as well as grid systems for layouts. Additionally, they gain insights into analog and digital photography and the conception and design of digital media content exemplified through web applications. The students explore the history of design, starting at the dawn of industrialisation and including the seminal design movements of the 19th and 20th centuries as well as contemporary trends in design. This overview enables students to categorise and evaluate different design styles, allowing an integration of the acquired knowledge into their own design processes.
The theoretical knowledge acquired in the lecture is applied practically in exercises and the results are then presented and discussed in plenary sessions. Students acquire the ability to analyse and evaluate designs. They use various professional software tools to realise design solutions.
lecture materials